PLCC’s expansion does not end here. On the 25th, JYP Entertainment and Shinhan Card collaborated to release two types of check cards, which drew attention. This check card consists of two types, Stray Kids and ITZY, who are expected to be next-generation K-pop idols. The card is designed with the artist’s logo and the color of the light stick. A certain percentage of the amount used when paying at domestic and overseas affiliated stores is credited as donations so that the influence of Generation Z, who emphasizes value consumption and is concerned about the good influence of the fandom, can be circulated. It is also a great feature to provide benefits that consumers who will use the card will prefer. If you use this card, you can receive a 5% cashback benefit when purchasing domestic concerts and performances through Yes24, as well as 5% cashback on fan club subscriptions and music purchases and streaming payments in music apps such as Melon and FLO. .
BC Card previously released the ‘Blackpink Card’. Blackpink drew attention by directly participating in the card design process. ‘Blackpink Card’ also analyzes consumption data to provide fandom services preferred by the MZ generation (app payment, music/books, streaming, tickets), shopping services (convenience stores, department stores, 신한 JYP 체크카드 memberships), and life services (games, beauty, public transportation). , delivery), etc., in each of the three areas, up to 10% monthly billing discount is included. This collaboration between the card industry and artists is a strategy to secure Generation Z who no longer prefer physical cards and encourage them to continue using the same platform. 이베이스매뉴얼
The fourth keyword selected by amPRist in October is ‘PLCC’.
Now that it is difficult to secure customer data as personal information protection becomes stricter, such as ‘cookies’ cannot be provided to third parties, PLCC (commercial credit card) that can secure customer data at low cost by collaborating with credit card companies Is
It is clearly an attractive strategy for companies.
However, due to environmental pollution caused by reckless issuance of credit cards or the nature of PLCC, where benefits are concentrated on specific companies, when card companies discontinue the existing affiliate cards and issue only PLCC, consumers are
Some critics say you may have to pay a higher price.
This is the reason why we need to keep watching what the future of PLCC will be in the future.
Then that amPRist will come with more useful news next time!