주간보호센터 창업The photo has nothing to do with the text 🙂
A day care center, also called a day care center, is a social welfare facility that can be established if you have a medical license or a level 1 nursing care worker or level 2 social worker certificate with more than 5 years of experience. It is used by elderly people whose guardians cannot be with them during daytime hours. As the population is aging at a noticeably fast pace, the number of potential service users (customers) is increasing, and many people are continuing to open businesses as if they were starting a business.
What is clear is that because it is a facility with a significant vision in the demographic/social environment, large companies have recently taken interest and are entering the industry. Kookmin Bank’s KB Golden Life Care can be seen as one of the similar cases. Day care centers are becoming so popular that even in Wirye, where I live, many centers have opened and are providing services.
As the demographic of users is expected to gradually increase, stable operation is expected, and many people are considering opening a business due to the establishment/start-up conditions being less stringent than expected. Clear risks/disadvantages can also be easily seen all around us.
As I mentioned earlier, due to the nature of the service, it is a day care center that is sure to be in demand now and in the future. As both an advantage and a disadvantage, the qualification requirements for establishment are relatively simple, so the phenomenon of oversupply has begun to become evident. There is a maximum number of people per facility, but in places with dense residential populations, a huge number of social welfare facilities are being created without any distinction between use/living facilities.
In addition to the basic establishment/start-up costs, considering the purchase of vehicles for Songwon services and the basic labor costs required for each service, the costs incurred in the early stages of starting a business cannot be ignored. In addition, due to the nature of the day care center, which must continuously secure users, external publicity/marketing is essential, so the cost of building a website is also added. Most companies use blogs for viral promotion without spending a lot of money, but if the blog is not an optimized blog, it has difficulty appearing at the top of search results, which reduces its competitiveness. Naver, Daum/Kakao Place advertisements, etc. are based on CPC and apply promotional costs in proportion to the number of clicks, so in some cases, continuous budget expenditures may occur.
In other words, even if you invest the initial cost to establish/start a day care center, it is essential to recruit basic users to maintain operation, and for this, fierce competition between centers is inevitable. If we look around us right now, we can expect the difficulty of competition from many centers at the red ocean level.
If you are considering starting a social welfare center, whether a local children’s center or a day care facility, please be sure to refer to the basic wage uniformity level for social welfare workers. Even if you have quickly acquired a level 1 or 2 social worker license as a middle-aged person rather than a beginner, it is difficult to get a job at a local social welfare center, foundation/corporation, or NGO. Therefore, many people are turning to centers or living facilities with low barriers to entry, but realistically, there are many places where it is difficult to secure a stable income, so we advise you to check sufficient information in advance.
Since this is a social welfare service that basically involves face-to-face work, if you are uncomfortable dealing with the elderly or feel a lot of stress in interpersonal relationships, you may burn out quickly due to the nature of the work, so please check your own tendencies as well.
In the case of day care centers, they are aimed at the elderly, who are expected to be in constant demand, but local children’s centers are facilities that serve children and adolescents, whose services are gradually decreasing. There are some differences in the requirements for establishment, but above all, there is a need to focus on the decreasing demand. Recently, local governments, especially in Gangnam, are pushing for the ‘Kiwoom Center Together’ facility, so we are losing our footing further. In the case of after-school child care services, the number of users is already decreasing to a noticeable extent, so we recommend that you check the demand/supply gap.
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