2024 보령 머드축제 일정Boryeong Festival Tourism Foundation full menu
As of July 2019, the organization was expanded and reorganized.
By setting the mission and vision for the future development direction of the newly launched Boryeong Festival Tourism Foundation,
Revitalizing the local tourism industry, promoting tourism and attracting tourists, etc.
Earning love and trust from citizens by promoting efficient tourism promotion work.
We aim to unite the capabilities of all employees through the foundation and strengthen our will to take action.
mission
Through industrial development using Boryeong’s mud and tourism resources
Contributes to local tourism development and economic revitalization.
vision
value
Sustainability
Community Engagement
Creativity and Innovation
Customer-Centricity
Expertise and Diversity
7 strategies
Cultivating global festivals and foundation projects targeting the global market
Discovering and expanding convergence tourism and MICE businesses to strengthen the city brand
Securing source technology and improving quality for the development of the Boryeong mud industry
Ethical management of the foundation for its social value and responsibility
Establishment of a regional cooperation network for foundation projects and economic revitalization
Strengthening organizational innovation and expertise
Establishment of various foundation policies centered on ESG and human rights management
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