남자 소자본 창업 Men’s small capital start-up plan ‘Jijigo’ suggests a direction for success through analysis of brand characteristics < Column < Opinion < Text of article - News Free Zone

남자 소자본 창업For those who are tired of these boring business start-up items, especially if they dream of stable operation at a relatively reasonable price, we recommend ‘Jijigo’, a small capital start-up item for men.
‘Jijigo’ is a ‘living history’ of the cup rice specialty store market and is a brand that sells the know-how of 10 years of experience in one cup. While trendy items change dozens of times a day, the company has established itself as a unique cup-bap brand that breaks the mold of existing cup-bap products by always maintaining its same position, which suits men’s tendencies well.
Of course, in this day and age, the standards for starting a business that distinguish between men and women are meaningless, and it is an excellent item for starting a business for women, but when compared to their tendencies, there are many elements that suit men.
Among them, the competitiveness of one-person start-up items stands out the most. Simple recipes including simple ingredients and minimal movement make it easy for even novice entrepreneurs to operate, and the unmanned payment system and takeout-oriented operation make it optimized for one-person startups.
This fits well with the tendency of male entrepreneurs who dislike complex and computational aspects. In addition, the characteristic of items that can achieve maximum sales with minimum square footage also serves as a strength for small-capital startups.
Based on small stores of 5 to 8 pyeong (5 to 8 pyeong) and reasonable investment costs, fast turnover and takeout (packaging) are possible thanks to the characteristics of large-capacity cooking using iron plates. In addition, it is possible to achieve a high rate of return relative to the investment cost through sales diversification while maintaining the characteristics of delivery startups, which are a ‘trend’ these days.
An official at ‘Jijigo’ said, “‘Jijigo’, a cup and rice restaurant that has consistently maintained its position and shown unwavering competitiveness despite the long-term recession and variables of various external factors, is also famous as an item for small-capital men’s entrepreneurship,” adding, “It fits well with the tendencies of men. “Preference has increased through its systematic characteristics and the strengths of small-capital startups, and this competitiveness makes it attractive as a women’s startup item, so it can be a stable and successful method for anyone, regardless of gender, to start a business,” he explained.
Meanwhile, one of the reasons why ‘Jijigo’ has been consistently loved as a cup and rice restaurant brand for over 10 years is the highly addictive ‘competitive taste’. In particular, through self-developed sauces, we were able to create a strong fan base by pioneering the brand’s own highly addictive taste area with taste and quality differentiated from other brands.
Meanwhile, the new ‘Jijigo’ Chuncheon CGV branch opened on the 9th. Even in the midst of a long-term recession, the brand is proving its competitiveness by continuously announcing the opening of new franchises.
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